NZMP Augmented Reality Farm

As part of a brand leadership, the NZMP team wanted to utilize Augmented Reality to showcase NZMP products, provenance and sustainability messaging. The Hula team created an end-to-end augmented reality experience from the initial concept right through to development and onsite delivery. The final product comprised of a 1 meter diameter low-poly AR farm which was first launched at the Gullfood Tradeshow in Dubai.

The global audience was immersed in the world of NZMP in a way like never before.