NZMP Brand Refresh Cover V3

NZMP Brand Identity

Evolving and refreshing the identity for a dairy giant.

NZMP is the business-to-business ingredients brand of Fonterra. With an annual turnover of around US$17 billion, Fonterra's core business consists of exporting dairy products under the NZMP brand.

For more than half a decade, we have served as their brand agency of record, defining their visual centre and aligning it with their evolving business strategy. We worked with them to create an evolved brand identity to simplify and consolidate the system and unify NZMP’s product teams with a powerful and consistent brand.

NZMP Brand Logo Construction 3750x2400 V2
NZMP Brand Logo Construction2 3750x2400

The new brand positions NZMP as a company that delivers ‘World Leading Dairy Expertise’ by unlocking the natural potential of dairy, ultimately helping customers get more from their products.

At the centre of the identity is a dynamic, angular shape that emphasises NZMP’s leading edge dairy expertise. We also developed a comprehensive visual, verbal and motion identity system that reveals itself through simple touches of movement that capture the expertise and performance of NZMP’s dairy ingredients.

NZMP Brand Refresh Casestudy V54
NZMP Brand Colour 3750x2400
NZMP Brand Refresh Casestudy V56
NZMP Brand Icons 1840x2400
NZMP Module Overview 02
NZMP Brand Refresh Casestudy V510
NZMP Brand Refresh Casestudy V59
NZMP Brand Refresh Casestudy V6
NZMP Brand Animation 1840x2400 V2
NZMP Brand Refresh Casestudy V518
NZMP Brand I Pad 3750x2400
NZMP Brand Refresh Casestudy V513
NZMP Brand Refresh Casestudy V514
NZMP Brand Refresh Casestudy V515
NZMP Brand Refresh Casestudy V516
NZMP Brand Refresh Casestudy V520
NZMP Brand Refresh Casestudy V519
NZMP Brand Refresh Casestudy V521