01_about_us

We are hula. We are thinkers, designers, storytellers, and makers.

Hula is a dynamic full-service creative agency with a design and content focus. We have no house style, or allegiance to medium or method. We pride ourselves on our ability to make best-in-class work for any sort of client: big or small, established or upstart, commercial or otherwise.

Creativity is our guiding principle.
We come to work to create powerful stories, moments and messages. Our mission is to put more of the budget into the work, rather than the processes around it.

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We’re working towards a better future

Together, with our sister agency Uno Loco, we’re on a journey to transform the impact of our work because we believe that good business can also be good for the planet.

We’re a certified B Corporation. Working to B better.

The B in B Corp stands for Benefit for all, and that’s exactly what we plan to do. We’ve pledged to put people and planet alongside profit, by maintaining high standards of social and environmental performance, transparency, and accountability for both our people and yours.

To see our Overall B Impact Score, click here.

Together with Uno Loco, our B Corp certification means we’re going beyond business as usual and helping to build a movement of people using business to be better. Here’s some of the ways we’ve made an impact so far:

  • Positive spaces: We’ve built an inclusive, positive workplace where our people know that work is a safe space.

  • Fair wages: We’re a champion for wage equality among our workforce. It’s 2024, let’s act like it.

  • Sustainability matters: We’re also proudly Toitū certified, and work hard to make sure our practices reflect this.

And there’s plenty more to do… So watch this space

“We’re delighted to join the B Corp community globally, showing our commitment to people and planet, as well as profit. It takes a lot of work to become certified - we’ve done this because it’s important to our team, our shareholders and our clients.”

Blair Glubb – CEO

We’re Toitū certified

We’re proud to be a Toitū net carbonzero certified organisation with active measures in place to continually improve our environmental and societal impacts.

We’re proud to play our part beyond business as usual, helping to build a movement of people using business as a force for good.

This is a journey we want to share, so we welcome any questions, conversations, learnings, or collaborations along the way.

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What we do

We’re specialists at branding, content and design.
Our design philosophy comes from the event and experience world and we translate that energy and impact into all of our work.

Strategy
Design
Content
Experience

Strategy

We’ll work with you to get your brand’s strategy, story and messaging exactly where you want it. We come with wide eyes and open ears. Through curiosity, observation, inquiry, and carefully considered creative strategy, we help define what’s unique about your brand, product or the story you want told.

Design

We think that creativity is a universal tool for making things better. Logos don’t forge emotional connections. Visual narratives do. We translate your unique traits into beautifully designed experiences and artful expressions that inspire audiences, elicit actions, and leave a lasting impression.

Content

We understand the bigger picture. With our strong in-house capability spanning motion, film, animation, AR and VR, we can present a range of options that will address your communications challenges to get you maximum impact.

Experience

We employ a balanced approach. We balance function with beauty, technology with the tactile, and longevity with contemporary relevance. We have a range of products and platforms and approaches that are custom designed to engage both physical and virtual audiences.

Our Clients

Our Team

David

David Lyall

General Manager
Mark

Mark Benseman

Creative Director
Thea

Thea Farrant Adam

Group Head of Commercial and Client
Blair

Blair Glubb

Director
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Sabine Hogguer

Strategy Director
Amy Salmon BW

Amy Salmon

Account Executive
Autumn

Autumn Ming

Account Director
Bree

Bree Asmus

Sustainable Design & Strategy Director
Caitlin

Caitlin Mitchell

Junior Designer
Gabrielle Devereux BW

Gabrielle Devereux

Account Manager
Gabby

Gabrielle Lawlor

Senior Account Director
Helen Clegg BW

Helen Clegg

Senior Account Manager
Holly Davies

Holly Davies

Intermediate Designer
Holly Dillon

Holly Dillon

Client Service Director
Jeannie

Jeannie Ferguson

Senior Designer
Jenna

Jenna Billman

Intermediate Designer
Julia

Julia Shasha

Senior Account Manager
Kat

Kat Gwilliam

Strategist & Copywriter
Kate

Kate Barry

Account Manager
Kate Goudie BW

Kate Goudie

Strategist
Marela

Marela Glavaš

Senior Strategist
Sabrina Juan BW

Sabrina Juan

Account Executive
Simone

Simone Lash

Senior Designer
Sokpart

Sokpart Pao

Creative Lead Content
Sophie Hickey BW

Sophie Hickey

Creative
Tamar

Tamar Hawkins

Production Designer