Linking security and innovation.

Allegion

ISC West is the largest security trade event in North America and gives businesses, like Allegion, a place to present innovative technologies and their latest developments.

For the latest event, based in Las Vegas, Allegion wanted to focus on interoperability between software and hardware.

Interoperability is a complex topic within the security space and we worked with Allegion to simplify and clarify a theme for this signature event.

Based around the idea of 'Security that's linked together', we created an event identity that uses the metaphor of a Rubik's cube to express interoperability.

A dynamic system of geometric shapes, language, imagery and colour, work effectively in both static and moving formats.

Brochure for Allegion security solutions featuring images of modern apartments, people with backpacks, and security access with a smartphone, with the slogan 'Security that's linked together'.
Three orange promotional screens for Allegion, featuring security products and events, with text stating 'Security that's linked together,' 'Come see us at booth #20055,' and images of a security cube, residential buildings, and people using security doors.
Three stacked rectangular promotional display blocks for Allegion, featuring company logo, informational text, images of buildings and people, and tagline 'Security that's linked together', set against a concrete wall background.
Invitation flyer for a Data Science and Artificial Intelligence breakfast event on April 11, 2024, at Venetian Tower with a 3D cube graphic and
Digital advertisement on a lit display screen in a train station, promoting security linked together, featuring a 3D cube with security icons and text, along with visit details and company branding.

Hula also collaborated with Allegion's US based partners to design the trade stand, event communications and social content.


The Result? Allegion’s agile and innovative solutions were presented and amplified for partners and customers to experience and discuss.

Exhibition booth with orange and white branding, featuring large screens, seating area, and promotional displays for Allegion and security technologies.
Allegion exhibit booth at a trade show with orange and white branding, displaying the Allegion logo, images of security products, and the slogan 'Pioneering Safety.'
An orange exhibition booth with white chairs and a white panel table in front. The booth has text that reads 'Security that's linked together' and a paragraph about linking security technologies and solutions. There are four photographs on the upper part of the booth showing people working on laptops, in meetings, and walking in a hallway.
Trade show booth with a large display screen, a smaller screen, a table, and electronic devices on stands. The booth features white and orange walls, with informational signage about interoperability solutions.
Orange tote bag with advertisements, an orange T-shirt with a logo and text, and a person holding a tablet displaying a cube with logos and text related to Allegion security branding.