Anchor Food Professionals
Performance Partnership.
Anchor Food Professionals is one of the leading brands in the global foodservice industry.
The problem? Their brand and identity did not clearly articulate this value position.
Hula worked closely with our client to find a strategic insight that would differentiate and elevate the brand. The insight we discovered was that Foodservice Professionals need more than ingredients – they seek solutions from trusted partners to elevate their business performance.
We delivered a strategically powerful brand identity based on the idea of Performance Partnership.
The use of acute angles acts as a visual metaphor for the partnership between Anchor Food Professionals and their customers.
The new brand identity, with its bold and confident design, provides a robust and flexible framework for imagery and messaging, highlighting an enduring commitment to performance and partnership.
This new brand platform has been used to deliver a significant reset for the brand - globally.
It's an identity that leads the way for the future of dairy in foodservice.
