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An event identity for New Zealand’s largest full-service real estate company.

Together with Bayleys, we mapped out the messaging framework for the 2021 Conference and explored how this could take shape through design, ultimately creating an event identity that is dynamic and celebratory. The lively design language works to mirror the ups and downs, starts and stops, and hard-fought achievements of 2020 and 2021.

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The design language is based on a series of modular building blocks – layered colour, dots, lines and circles – that can fluidly adapt in static or animated contexts to illustrate the 360 degree support and innovation that Bayleys offers their agent network – ultimately Delivering Better Insights, Better Results, Better Wellness and Better Exposure.

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