B Artboard 1 100

Countdown

The intersection of food and technology.

Countdown needed a fresh and innovative identity for their newly united customer experience teams, referred to as Countdown X. Comprised of the digital, customer experience, brand, marketing and logistics departments of the business, Countdown X is rethinking the future of shopping for Kiwi's, and transforming the way we do it, fast.

B Artboard 7 copy 6 100
B Artboard 1 copy 3 100

We embedded this purpose by adding meaning and energy to their brand, making the X a symbol for connection and collaboration. Reflecting the businesses agile working nature, it is a connection point for a collective of highly energised teams, moving at pace to create a better shopping experience for all New Zealanders.

We developed an identity system built with basic shapes that are soft and fluid yet work dynamically in both static and motion formats. In motion, the identity is lively, communicating the fact that Countdown X creates experiences that move people.

B Artboard 1 copy 9 100
B Artboard 7 copy 100 V2
B Artboard 7 copy 3 100
B Artboard 7 copy 5 100
B Artboard 1 copy 100
Free Letter Catalog Mockup 02 CDX
Notebook Spreads V2
CDX T Shirt Front
CDX T Shirt Front Back
B Artboard 1 copy 7 100
CDX Posters Mockup V2
CDX Brand Guidelines 3750x2400