Domingos
Packaging that captures the memories of Mexican summers.
Close your eyes and picture Mexico. Sizzling white-sand beaches, shimmering waves that shift with the tide and sun-soaked days that slip into music-filled nights. That’s the essence of the Yucatán Peninsula – and the inspiration behind Agave Tequila Soda brand, Domingos.
Named for its easygoing nature, Domingos translates to “Sundays”, a sacred day for a different reason in Jalisco, Mexico, where the agave is grown and harvested. The brand invites drinkers to live the dream by drinking Domingos, celebrating the warmth and rhythm of a Mexican summer all year round.
It’s a relaxed outlook on life: an invitation to slow down, step away from the day-to-day and savour something delicious. Inside, Domingos tastes like a mini-break in a bottle; our job was to capture that same feeling on the outside.
Inspired by a vintage Mexican aesthetic, we blended nostalgic design cues with a modern-day twist to stand out in a crowded chiller. Distressed typography, sun-washed colourways, and emotive, transportive language come together to evoke that laid-back, sun-soaked spirit – even before the first sip.
