Floridays
Packaging to evoke endless summer days.
Meet a summer standout among wine coolers. Refreshing and vibrant, Floridays captures the essence of carefree beachside moments, setting it apart in a crowded beverage market. This is a cooler way to drink wine.
Inspired by endless summer days, crafted in Aotearoa, Floridays is the drink for those who embrace sunshine moments. Packed with refreshing flavour, Floridays celebrates the joy of simple pleasures.
We devised a messaging and packaging approach to evoke sensations of sun-soaked shores through vibrant visuals and compelling storytelling. Floridays embodies the laid-back energy of endless summers, transporting consumers from everyday routines to beachside bliss, creating a distinctive presence on-shelf, online, and in-hand.
With a playful nod to the 80’s wine cooler era, we established a foundational summer aesthetic through a vibrant colour palette and lively typography. Iconography, inspired by coastal elements, and tactile packaging finishes complete a versatile brand system - delivering visual appeal and sensory delight at every touchpoint.
