Putting the fun back into Monday.

Hula

At Hula, our team work a 4 day week – starting on Monday and finishing on Thursday.

We wanted to introduce this wellbeing initiative with energy, fun and optimism. This presented us with an amazing creative challenge and after some robust and fun discussion we landed on the idea of Love Mondays. We then pushed that idea further and decided it was also a great name and allowed us to amplify and connect the Hula Onboarding Experience. The simple wordmark includes a smile and sometimes a wink.

Illustration on the Love Mondays brand typography
Visual of Love Mondays brand and icons
Illustration of Love Mondays green character
Illustration of Love Mondays hexagon character

We also wanted to connect Loving Monday's to our Hula values of Fun, Flexible, Brave and No Bullshit. Smiling, quirky characters were developed to clarify expectations and behaviours that allow us to maintain productivity levels.

Illustration of Love Mondays quirky characters.

We launched Love Mondays at the start of the Hula financial year with posters, a launch event, and some sustainable merch. Love Mondays is also used to onboard new employees and forms a key part of the Hula onboarding experience.

As one of the first agencies in Aotearoa to adopt a 4-day week, we are excited and proud of what Loving Monday's can help us achieve.

Mock up of Love Monday on laptop and mobile devices.
Photo of a Love Mondays tote bag.
Photo of a Love Mondays merch t-shirt.
Photo of Love Mondays posters.
Photo of Love Mondays books.
Photo of a Love Mondays labelled pin.
Photo of Love Mondays lanyard.
Photo of Love Mondays socks.
Multiple images of Love Mondays brand.