Nutiani
Unlocking nutrition's potential.
The global markets for health and wellbeing are growing at 6% per year and worth US$66 billion.
As a leader in nutrition science and dairy innovation, Fonterra partnered with Hula to create a brand that would unlock the potential opportunities in the global wellbeing space.
We developed the brand strategy, brand name, brand identity and communication approach that enabled and accelerated this opportunity. Nutiani uses cutting edge science to unlock the potential of natural ingredients and the identity uses colour, shape, illustration and imagery to position Nutiani as an innovation brand.
Grounded in the science of the human body, Nutiani is driven by the restless pursuit of nutrition’s potential to help consumers live longer, healthier lives. The identity system is restless and confident to reflect the brand’s personality and positioning as an innovation brand offering end-to-end solutions.
Now that Nutiani has launched, the brand team will focus on providing a suite of solutions to customers via a combination of wellbeing nutrition products, concepts and services that leverage Fonterra's intellectual property and investments in research.
