Simplifying the complex science of dairy nutrition.

NZMP

As a leading B2B dairy ingredients brand, NZMP provides technical dairy expertise to a broad network of customers globally. The NZMP Medical Nutrition team was seeking a simple way to communicate complex scientific processes. We worked with them to develop an animation approach that could clearly explain the performance attributes of their specialised protein ingredients.

Two illustrative scientists in lab coats, standing on a green background. One male scientist with light skin and brown hair, hands on hips. One female scientist with dark skin and dark curly hair, holding a beaker with blue liquid.

With a focus on digital communication across web and social channels, we developed characterful illustrations of scientists, consumers and the biological processes relevant to optimal nutrition. A vibrant and expressive illustration style helped to bring sense of a warmth, relatability, and optimism to a highly complex wellness space.

A woman with teal hair and large yellow hoop earrings holds a glass of water and smiles.
Cartoon man with white hair and beard drinking from a water bottle after exercise.
Illustration of human body with interconnected lines and symbols representing a holistic approach to wellness, including brain, stomach, blood test, water, and bacteria icons.
A digital illustration featuring various health and data analysis icons, including a DNA strand, line and pie charts, a beaker, a knee joint, a hexagon with a lightning bolt, a circular progress indicator showing 75%, and a light bulb, against a blue background.