NZMP
Simplifying the complex science of dairy nutrition.
As a leading B2B dairy ingredients brand, NZMP provides technical dairy expertise to a broad network of customers globally. The NZMP Medical Nutrition team was seeking a simple way to communicate complex scientific processes. We worked with them to develop an animation approach that could clearly explain the performance attributes of their specialised protein ingredients.
With a focus on digital communication across web and social channels, we developed characterful illustrations of scientists, consumers and the biological processes relevant to optimal nutrition. A vibrant and expressive illustration style helped to bring a sense of warmth, relatability and optimism to a highly complex wellness space.
