Realising the true value of open and ethical advocacy.

Openly

In an environment of declining trust, transparency can be a competitive advantage. For corporations, it’s a matter of being rewarded now for their corporate integrity or mitigating risk later.

Openly is an integrity accreditation platform that enables corporations to disclose information relating to their engagement with government. We worked collaboratively with them to develop a brand strategy, new name, voice and identity.

Based on the idea of ‘Championing Positive Influence', we began with a new symbol that tells a story of positivity, engagement and energy. This symbol stands for Openly as well as its larger mission of open and ethical interactions between corporations and government.

Grey abstract design with geometric shapes and lines, including a circle, rectangle, and a dot, with accompanying text about using shapes for messaging and iconography.
Six minimalist graphic icons featuring Japan's flag with red circle on a white background, arranged in a 3x2 grid with varying shapes and backgrounds.

Openly aims to help achieve a more transparent and robust democracy for all. So we created an identity that feels bold, bright and open – striving to bring a level of friendly simplicity to an otherwise complex and opaque industry.

A MacBook Pro displaying a website with the headline 'Transparency is a competitive advantage' on a dark blue background with a navigation menu and call-to-action buttons.
A presentation slide showing a poll with 80% agreement, a bar graph, and a photo of people protesting with a man in a blue suit.
A hand holding a smartphone displaying an Instagram profile page for advocateopenly, with posts about government engagement and advocacy.
Three smartphones displaying social media posts with data and profile images, focusing on government engagement and polling results.
Person wearing a white T-shirt with a graphic of a flower composed of a red circle and blue petal-like shapes, along with the texts "We Advocate" and "Openly" printed below the graphic.
A person speaking on a stage with a large screen behind them displaying the text "We're shaping the future of advocacy today" at a conference or presentation setting.
Openly magazine open to a two-page spread; left page has a blue background with a red and light blue geometric design, right page has text with the headline 'Championing integrity in government engagement' and a logo at the bottom.
A presentation slideshow titled 'Brand Identity Guidelines' for Openly, featuring slides on brand character, color palettes, typography, illustrations, tone of voice, and story of Openly's advocacy platform.

With their new story, identity and voice, Openly is on its way to fulfilling the promise of its name – creating a more open advocacy environment and to set a new standard of conduct for public – private dialogue.

Collage featuring Openly branding, promotional materials, social media presence on a smartphone, a stage presentation, and digital graphics emphasizing transparency and ethical advocacy.