Toitū
Elevating communications with impact.
Toitū Envirocare who provide NZ’s leading carbon certification programme, science-based tools, actions and evidence to help organisations shift their impact on the climate and environment from negative to positive, at pace. A mission that deeply resonates with Hula’s values.
We developed a number of communication tools which were deployed across a range of marketing applications. Harnessing the brand system and making core elements work harder across striking visual executions. We also developed a range of new icons which allowed for clarity across complex communications.
The Toitū core carbon programme guides were previously undesigned and difficult to digest. Given their significance and depth of information, they had previously been sighted as a barrier for participant success. Hula needed to find a way to elevate the content for better engagement and simplify the user experience, quickly! The end result saw us create a suite of clean and compelling visual reports that were easy to interpret and true to the brand.
