NZMP Mozzarella Activation

This video brochure was designed to highlight NZMP's full range of mozzarella with a campaign we produced called "Covering Every Base". Hula produced the campaign concept as well as the physical delivery of a pizza box designed with a video brochure insert mimicking a delicious pizza. 

The video brochure had nine separate animations embedded into it, allowing NZMP's customers to choose which mozzarella product they could learn more about.

The campaign was originally produced as a premium giveaway to customers attending the Gullfood trade show and was so successful a Chinese version was created for the Food Ingredients China trade show a couple of months later.